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How to choose a new agency

Posted November 2nd, 2010 by Ben Fox. 1 Comment

Ok, we admit it. Sometimes we feel the need to defend our ‘Northernness’, specifically our lack of London office address to existing and prospective clients.

And, yes, we often build a case for being a small, nimble, underdog agency like we did in this post.

But not this time. No way Pedro – this time we’re letting US Business Week do the heavy lifting… because, according to this interesting article there are five things you shouldn’t do when seeking a new agency.

1.    Don’t limit your search geographically

2.    Don’t screen out agencies based on size

3.    Don’t make industry experience a requirement

4.    Don’t ask for—or even entertain—speculative work

5.    Don’t let a spreadsheet make your decision    

And some things you should do?  

1.    Do determine what you need

2.    Do notice the advertising/design/campaign you admire

3.    Do initiate a conversation

4.    Do invite the agency to your place to chat and share case studies

5.    Do narrow your search to two or three agencies

6.    Do give preferential treatment to any agency named Fox Communications (checking you’re still awake )

Have a super smashing week.

Your friends at Fox Comms.

Tags: advertising, agencies, communications, Marketing
Posted in Advertising, Marketing

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