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Fox Communications blog
It’s not rocket surgery.
Posted February 17th, 2012 by Ben Fox. No Comments
To win new business or to retain existing clients is not a dark art. It comes down to basic requirements that we all have and expect from those with whom we do business:
- Likability – Agency-Client relationships are all about people – if a client doesn’t like you then they’ll go elsewhere.
- Trust – If you do what you say you’re going to do, when you say you’re going to do it, (and do it well) then a client will trust you, and use you again.
January, sick and tired, you’ve been hanging on me
Posted January 17th, 2012 by Al Fox. 3 Comments
January. Loath it or loath it, we can’t avoid it. Here are some reasons why January sucks. It wasn’t hard to come up with these, but what is hard, is trying to think of reasons why it ain’t so bad. See if you can think of any….. Continue reading
Account Execs & Managers – 7 Tips to keeping your clients (and boss) happy
Posted January 6th, 2012 by Ben Fox. No Comments
Being an agency ‘suit’ can be very rewarding – you get to work on loads of different projects, across a variety of clients in plenty of industries. You get to learn heaps about all things marketing – online, offline; through the line...you really get to walk the...erm...line (?) Continue reading
Seven steps to the perfect project brief
Posted December 7th, 2011 by Ben Fox. 2 Comments
(Bad Design) Having worked in the world of agencies for a good few years now I’ve experienced the joy of delivering loads of projects that nail the requirements first time! Continue reading
Let’s go outside…
Posted December 1st, 2011 by Ben Fox. No Comments
“Honey, avoid that Bush at all costs” In the words of the ever-intoxicated George Michael “I know you want to but you can’t say yes” That’s right. In these days of integrated campaigns centred on engaging with folk online through soshal channels; it takes a brave agency to say to a client “Hey, let’s go outside”. Continue reading
It’s raining…what we gonna do?
Posted November 28th, 2011 by Ben Fox. No Comments
Take yourself back, no further still...way back to those rainy days of your youth when you couldn’t ‘play out on bikes’ so you had to amuse yourself indoors ...now think...What did you ‘do’? Continue reading
Artist at Large
Posted October 20th, 2011 by Al Fox. No Comments
Andy Fox is an integral part of Fox Communications. He's been a designer for us since we started doing, well, all that designery, art type stuff. His talent is now being recognised by international creative media types and he's recently been interviewed for Proxart. Andy is based in Barcelona and he tells Proxart about how designing in one of the world's coolest cities works for him. Continue reading
Stop what you’re doing, it’s been done before – better.
Posted October 20th, 2011 by Al Fox. No Comments
Loved this recent blog from ‘In Over Your Head’. Its title says it all, “Everything has been done. Give up now”. Basically saying that just about everything we do has been done better, before us, by someone else – and what to do about it. Continue reading
Don’t blend in – stand out!
Posted October 20th, 2011 by Al Fox. No Comments
Fox Comms was recently in the South of France sampling the delights of Nice, Cannes and Monaco. As you will know, what stands out in these places (apart from the agreeable weather, lack of yob culture, beautiful scenery and wonderful cuisine) is the outstanding wealth. Continue reading
Chris Brogan, he the man.
Posted September 29th, 2011 by Al Fox. No Comments
Chris is a big cheese in social media circles. He’s from that America and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors & Microsoft on the future of business communications and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. So guess where we saw Chris talk? Doncaster. Please have a look at his stuff if you have a minute; it’s insightful, generous and wise. The thing we like most about Chris is the fact that he’s visited the UK lots, has been to that mecca of civilisation, Doncaster, but has never once been to London. Mr Brogan, our cap is doffed.
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